Case Study: Homepage Optimization Through Usability Testing
How we helped a leading academic medical center make their homepage more patient-centered through user research and usability testing.
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How we helped a leading academic medical center make their homepage more patient-centered through user research and usability testing.
Julie shares when and how to run a comparative usability test to make sure your investment is worthwhile.
In a web filled with asynchronous automated usability testing tools, Julie shares why moderated usability testing is still a go-to method for user research and design evaluation.
UX is linked to productivity, performance, and experience. Brittany, a 2016 Sparkbox apprentice, covers why employers should provide solid UX to meet business needs.
Disguised ads, hidden options, impossible to delete accounts—as more people make money off the web, more dark patterns emerge. Kasey shares a dark pattern she and her daughter found recently on a children’s site and one easy way to help us all avoid the temptation of the dark side.
Prototyping gives you a lot of wins at a low cost. Ryann recaps Apple’s prototyping secrets from WWDC 2014 and shows how attainable they are for everyone.
Navigation and accessibility can make or break your site. Accessible navigation, especially on mobile, is tricky. Ryan shares a few reviews using a sweet template from Scott Hurff.
Even though Keynote’s intended use is making slideshow presentations, we use it to build clean, effective wireframes. Ryann shares her tips and tricks for using Keynote that make it her top choice for wireframing.
Prototyping is a great way to visually describe how a concept will play out in a final product. Not only is it easy to do, it’s fairly quick.
When designing usable forms, the question of “how should I display this information?” must be preceded by “should I display this information?”

Katie Jennings
Vice President of Business Development